Rules to follow for creating an efficient and effective media plan.

1. Know the audience. Although this seems like a simple and obvious rule, many times the salesperson for whatever media you are working with will give you rates for their most popular products. For example, if you are targeting women continue reading…

It’s not only compelling graphics and bold fonts that grab attention and direct it where you want. Word choice is just as important to your overall message and no one knows this better than my mother. She learned that the right vocabulary can make all the difference at the office. continue reading…

Having been a QuarkXpress user up until two years ago, it took a little bit of effort to fall in love with InDesign. But the effort was worth it, and with CS4 continue reading…

The design process can be slowed down by many factors. Don’t let “I don’t know what colors to use!” be one of them. Like writer’s block, it can be daunting when trying to decide which colors to use. Let’s examine some tools that make finding and implementing color a breeze. continue reading…

Graphic design is all around us. It’s purpose is to convey a message, and the most successful designs will do so quickly and effectively. Symbols and universal symbols are examples of graphic design that must speak clearly, as the perceiving audience is largely unknown. continue reading…